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nimiofficial
nimiofficial

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Published in Marketing Management and Strategy — Importance to modern day business

·Dec 6, 2020

Augmented Reality -Effect on brand loyalty and revenue

AUGMENTED REALITY -EFFECT ON BRAND LOYALTY AND REVENUE What is brand loyalty? Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Consumer behavior patterns demonstrate that consumers will continue to buy products from a company that has fostered a trusting relationship which in turn leads to a ton of revenue being generated…

AR

3 min read

Augmented Reality -Effect on brand loyalty and revenue
Augmented Reality -Effect on brand loyalty and revenue
AR

3 min read


Published in Marketing Management and Strategy — Importance to modern day business

·Dec 6, 2020

SEGMENTATION — CHOICE & TOO MUCH CHOICE.

Choice by definition is an opportunity to select or make decisions in the face of many attainable possibilities. Can segmentation and creation of choices hurt a brand? Yes, it can -when the choices are too much. …

Segmentation

3 min read

SEGMENTATION — CHOICE & TOO MUCH CHOICE.
SEGMENTATION — CHOICE & TOO MUCH CHOICE.
Segmentation

3 min read


Published in Marketing Management and Strategy — Importance to modern day business

·Nov 23, 2020

KFC -STRUGGLE WITH THE NIGERIAN FOOD CULTURE

KFC is an American fast-food brand that serves millions of Americans daily. It is a household name in the fast-food industry. Their menu is mostly made of chicken with different sides, depending on what customers want. In the year 2010, KFC decided to venture into the Nigerian market — sounds…

Expansion

2 min read

KFC -STRUGGLE WITH THE NIGERIAN FOOD CULTURE
KFC -STRUGGLE WITH THE NIGERIAN FOOD CULTURE
Expansion

2 min read


Published in Marketing Management and Strategy — Importance to modern day business

·Nov 8, 2020

SAMSUNG -HOW I GOT MY NEW SOUNDBAR

SAMSUNG -HOW I GOT MY NEW SOUNDBAR My Sony soundbar that I got at best buy as an open box item (means I got it cheaper than the normal price) just stopped working hence I needed to get a new soundbar. Looking at my experience with my old soundbar, I…

Emotional Connection

3 min read

SAMSUNG -HOW I GOT MY NEW SOUNDBAR
SAMSUNG -HOW I GOT MY NEW SOUNDBAR
Emotional Connection

3 min read


Published in Marketing Management and Strategy — Importance to modern day business

·Oct 11, 2020

Godin’s Disruption -Godin vs the traditional concepts of Marketing.

According to Godin, marketing starts with making the right thing for the right people. Godin believes that customers you be the focal point of every marketer, that is marketers should look to solve customer’s problems instead of using customers to solve their own. Traditionally, marketing has always been about the…

Seth Godin

2 min read

Godin’s Disruption -Godin vs the traditional concepts of Marketing.
Godin’s Disruption -Godin vs the traditional concepts of Marketing.
Seth Godin

2 min read


Published in Marketing Management and Strategy — Importance to modern day business

·Oct 4, 2020

IMPACT OF BOTS AND FAKE-ACCOUNTS ON MARKETING

Marketing has gone digital, the exchange between marketers and its consumers now happens on the internet. The 4 Ps (Product, Price, Promotion, and Place) have been abandoned and innovation and technology have made marketers evolve from when those concepts were developed. …

Digital Marketing

3 min read

IMPACT OF BOTS AND FAKE-ACCOUNTS ON MARKETING
IMPACT OF BOTS AND FAKE-ACCOUNTS ON MARKETING
Digital Marketing

3 min read


Published in Marketing Management and Strategy — Importance to modern day business

·Sep 29, 2020

APPLE AND ITS TRIBE

Apple is one of the leading brands in terms of customer loyalty. They have successfully translated huge numbers of potential customers to loyalists. How did they achieve this? I will point out a couple of steps that helped apple create its tribe. No brand successfully creates a brand by spamming…

Apple

2 min read

APPLE AND ITS TRIBE
APPLE AND ITS TRIBE
Apple

2 min read


Published in Marketing Management and Strategy — Importance to modern day business

·Sep 20, 2020

WHAT IS MONEY IN THE MARKET SPACE?

WHAT IS MONEY IN THE MARKET SPACE? Hello, this article is a product of critical thinking and personal insight. I might be wrong, but who cares — this is my world remember. How do we define money? According to Wikipedia, money is a form of legal tender that courts of law are required to recognize as satisfactory…

2 min read

WHAT IS MONEY IN THE MARKET SPACE?
WHAT IS MONEY IN THE MARKET SPACE?

2 min read


Published in Marketing Management and Strategy — Importance to modern day business

·Sep 20, 2020

WELCOME

Hey you!!!! Welcome to my world. I am not a blogger, but I love the concept behind it. It is a place where you can share your thoughts and ideas about happenings and you will not be harassed for it, provided you are not attacking another individual of course. Your…

Welcome

1 min read

WELCOME
WELCOME
Welcome

1 min read

nimiofficial

nimiofficial

1 Follower

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