Choice by definition is an opportunity to select or make decisions in the face of many attainable possibilities. Can segmentation and creation of choices hurt a brand? Yes, it can -when the choices are too much. …

KFC is an American fast-food brand that serves millions of Americans daily. It is a household name in the fast-food industry. Their menu is mostly made of chicken with different sides, depending on what customers want. In the year 2010, KFC decided to venture into the Nigerian market — sounds…

SAMSUNG -HOW I GOT MY NEW SOUNDBAR My Sony soundbar that I got at best buy as an open box item (means I got it cheaper than the normal price) just stopped working hence I needed to get a new soundbar. Looking at my experience with my old soundbar, I…

According to Godin, marketing starts with making the right thing for the right people. Godin believes that customers you be the focal point of every marketer, that is marketers should look to solve customer’s problems instead of using customers to solve their own. Traditionally, marketing has always been about the…

Marketing has gone digital, the exchange between marketers and its consumers now happens on the internet. The 4 Ps (Product, Price, Promotion, and Place) have been abandoned and innovation and technology have made marketers evolve from when those concepts were developed. Though they were not totally abandoned, modern-day marketing built…

Apple is one of the leading brands in terms of customer loyalty. They have successfully translated huge numbers of potential customers to loyalists. How did they achieve this? I will point out a couple of steps that helped apple create its tribe. No brand successfully creates a brand by spamming…

WHAT IS MONEY IN THE MARKET SPACE? Hello, this article is a product of critical thinking and personal insight. I might be wrong, but who cares — this is my world remember. How do we define money? According to Wikipedia, money is a form of legal tender that courts of law are required to recognize as satisfactory…

Hey you!!!! Welcome to my world. I am not a blogger, but I love the concept behind it. It is a place where you can share your thoughts and ideas about happenings and you will not be harassed for it, provided you are not attacking another individual of course. Your…